# 9.1 Growth Potential in the Short Film Industry

Short film, as an emerging content consumption field, has become an important form of entertainment for global users. Here are the core trends in the industry:

* **Young Users' Mainstream Entertainment Choice**:\
  Short dramas and short videos have become the primary content consumed by the younger generation (Gen Z and Millennials), aligning perfectly with their fragmented time and mobile viewing habits.\
  Research shows that the global penetration rate of short drama users reached 45% in 2023, and it is expected to continue growing rapidly over the next 5 years.
* **Regional Market Drivers**:\
  1\. **Asia-Pacific**: Holding 40% of the global short drama market, it is one of ReelDAO's most important strategic markets. Countries like China, Japan, and South Korea have mature short video and film content consumption habits, providing ReelDAO with a solid user base.\
  2\. **North American Market**: Strong demand for high-quality content, with the highest proportion of paying users, making it a key target for ReelDAO's high-end content strategy.\
  3\. **Emerging Markets**: The short drama industry in regions like Africa and South America is still in its early stages, but user growth is rapid, especially with young audiences showing strong demand for localized short dramas.
* **Web3 Technology Empowering Industry Innovation**:\
  The combination of blockchain and generative AI is breaking the traditional centralized creation and distribution model in the short drama industry, providing technical support for ReelDAO to establish a leading edge
